Showing posts with label news. Show all posts
Showing posts with label news. Show all posts

Sunday, February 27, 2011

Another Milestone for Memorie di Angelina


Folks, we've hit another major milestone. There's been a surge of interest in the blog in the past few weeks, and we now have over 23,000 followers through the various readers and social media! That's more than double the number we had just a few months ago. It all happened so fast that I didn't have time to notice when we hit the 20,000 mark...

And there's been a similar surge of interest in Gnocchi ai funghi, our Facebook recipe exchange club. We're up from a bit over 5,000 members a week ago to over 7000 this morning. Besides all the posts from this blog, the club features rotating feeds from some of my favorite food blogs, plus interesting food-related links with news items, videos and online resources.

In any event, a heartfelt welcome to all our new readers. I hope you'll enjoy the site and please don't hesitate to leave a comment and drop us a line. Your feedback is what makes this labor of love worthwhile!

Cheers,
Frank

PS: Speaking of comments, I've received a number of messages from readers who have been having trouble leaving comments here. If that's been true for you, please drop me a line at gnocchiaifunghi@gmail.com. I'd like to get a sense of how prevalent the problem is.


Monday, February 21, 2011

Some new features for Memorie di Angelina

My great-aunt, second from right, visits family in our ancestral
home town of Apice, in the province of Benevento.

Dear readers,

Those of you who follow this blog on a regular basis may have noticed a few changes around here—all aimed at making your experience here richer and more enjoyable, and making it easier than ever for you to get to the information you're looking for. Here's the low-down:

  • A new look: Nothing too drastic, but I've snazzed up the graphics a bit with a slightly different color scheme and some new and hopefully more readable fonts. The new 'deco' look reminds  me of Angelina's salad days...
  •  A small but really useful new widget in the upper right hand corner "Search This Blog" allows you to do a Google search of the entire contents of Memorie di Angelina, plus all the content that is hyper-linked from this site and the blogs on my blog rolls and websites on my Useful Links list. Pretty cool, don't you think? 
  • Finally, I've reorganized my ever-expanding blogroll. It seems I'm always discovering more fantastic food blogs that I want to share with you. It was getting a little unmanageable to list them all in a single blog roll. So now you will find two blog rolls on this site: on the left hand column, there's my Great Italian Food Blogs and on the right-hand column More Great Food Blogs, with links to my favorite non-Italian foodies. As ever, you'll see the title, a small thumbnail shot and a snippet from each of the latest blog posts from my favorite foodies, so you can tell at a glance if something entices you. Just a click will take you to them... 
Now don't forget the other ways to access information on the site:
  • On the right hand column, you will still find links to all the posts on Memorie di Angelina relating to Italian Food Culture and Basic Recipes and Italian Cooking Techniques—everything from making your own fresh pasta at home, to primers on making polenta and minestrone, to tutorials on trimming artichokes and roasting peppers, to tips on buying canned tomatoes. 
  • The Recent Posts widget on the left-hand column, like the blog roll, shows you the 10 most recent recipes featured here on Memorie di Angelina, along with a thumbnail photo and snippet.
  • The label cloud will bring you to all the recipes under a particular category. Want to see all the posts here that feature recipes for dishes from the Campania region? Just click on "Campania" and you'll good to go. Want to see Angelina's signature dishes, just click on "Nana".
  • And don't forget the Useful Links, which can be found in left hand column, a bit further down. There are some wonderful websites featured there with incredible online resources for the curious student of Italian cookery—and cooking in general. 
And, last but not least, do check out The Italian Pantry Online, which you'll find in the right-hand column, just below the blog roll. I've associated with amazon.com to bring you an assortment of real Italian food products that I've selected myself for the Italian food enthusiast. It's a great resource, especially for those of you who may not have ready access to Italian specialty shops. If I've mentioned an ingredient in my posts that you can't find near where you live, chances are you'll find it there.

Well, I do hope that these features, new and old, will help make this site more than just your average food blog—I like to think of it as your 'one stop shopping' resource with everything you need to know to make great authentic Italian dishes at home.

And, of course, if there's some other feature you'd like to see here, don't hesitate to drop me a line at gnocchiaifunghi@gmail.com. If there's a way to do it, I'll try to get it done.

Buon appetito and happy cooking!

Frank

Sunday, October 24, 2010

Rouxbe Cooking School



 Dear readers,


Recipes are great things, but without the right cooking skills you won't get the most out of even the best recipes. That's why I try to spend time in the posts here on Memorie di Angelina describing technique to you in some considerable detail—to try to recreate for you the actual experience of cooking the dish.

But words can only take you so far, and those descriptions will be that much more meaningful if you already have a good technical grounding.And that's where the Rouxbe Cooking School comes in. You may have noticed from time to time an embedded video on this blog from the Rouxbe Cooking School, because there is nothing like a (moving) picture to illustrate a cooking technique. 


Today I wanted to take a moment to mention Rouxbe specifically. As regular readers will know, I generally don't do promotions of any kind on this site, but once in a great while something truly unique comes along. And Rouxbe truly is unique. As far as I know, it is the only place you can go online to access a complete culinary school curriculum, available to you any time you want.

I've agreed to participate in Rouxbe's associate program because—being a long-time Rouxbe member myself—I know that this is an incredibly useful resource for anyone who is serious about cooking. There's a lot to learn here—everything from basic knife skills, to how to make pasta from scratch, to how to cook pasta properly, to the basics of salad making, to how to sauté, braise, deep fry, poach... just about every basic cooking skill is here, clearly and carefully explained in beautifully filmed videos. I have to admit, even after many years of cooking, I still learn something myself whenever I stop in and check out a lesson. And each lesson is linked to an online quiz to test your knowledge, as well as a variety of video recipes so you can practice your skills right away.


As an associate, I can offer embedded instructional videos here on Memorie di Angelina—but more than that, as a reader of this blog, you can access a 14-day free pass which gives you full access to the entire Rouxbe site so you can tour around and see if you want to join up. Just go to their site by clicking on the images above or below and you can redeem your gift membership.


Cheers,

Frank

PS: For some more background, here's an introduction to the school from Rouxbe's founder, Joe Girard:



Monday, July 19, 2010

Memorie di Angelina has 10,000 subscribers!

My great-aunts making tomato paste the old-fashioned way...

After all my shameless crowing on the first anniversary of Memorie di Angelina, I had promised myself to avoid self-promotional posts in the future. There is nothing more tiresome in my book than immodesty, even if I don't always live up to my own ideals. But this news was just too good to resist sharing with you, dear reader. We just passed 10,000 subscribers. Such a nice, round number...

A heartfelt welcome to all our new subscribers! 

A presto!
Frank

Sunday, June 27, 2010

Happy Birthday, Memorie di Angelina!

My love of food goes back a long way!

Hard to believe, but it's been one whole year since I started this blog with a short welcome message and a promise to fill it with my favorite recipes. Well, I'd like to think that I've made good on that promise with the nearly 200 recipes I've posted since then. In fact, I've covered most of my personal favorite dishes and provided what I might immodestly call an in-depth, if hardly exhaustive, overview of cuisines of the two regional Italian cuisines I know best, those of Naples and Rome. If I do say so myself, if you are looking for an overview of  these cuisines, you could do worse than look here. 

Over time, as I have learned more about this odd pastime called food blogging, I've come to realize that Memorie di Angelina is actually very different in both intent and content from what a lot of my fellow bloggers are up to. For one thing, the primary—almost exclusive—focus is on the food and how to cook it, described not in traditional recipe format but in what I like to call 'food stories', with a focus on the experience of cooking rather than exact measurements and cooking times. Whenever my knowledge and time allow, these stories include a little historical and cultural context to help the reader understand the origins of a particular dish, its evolution over time, and the possible variations in preparation and ingredients. Luckily, my chosen subject, Italian cuisine, provides fertile ground to this sort of culinary tilling. 

Another kind of tilling: yours truly tending the zucchini plants in my Roman garden...

The result, I hope, is both informative and entertaining, but perhaps less personalized than other food blogs you are likely to encounter. I'll tell you about the experiences that have shaped my cooking and thinking about food, but you'll rarely if ever read here about my personal problems, or how much my guests or family may have liked or disliked a dish, or any of those little personal touches that can make a blog so charming. Yes, I would like to charm you, dear reader, not with the compelling but false sense of intimacy that the internet can encourage, but with passion for my subject and attention to all the little details that makes for truly good cooking. 

The fruits of my labor on our kitchen table. This is what good food means to me.

Memorie di Angelina does not try to be innovative, creative or original. It's not about 'fancy' food. It's not about the newest 'fad'—have you seen any cupcakes on this blog?—or simply about what we've been eating at home, although, yes, everything you see here is what's been for dinner at home. In fact, I've been systematic about trying to cover the most classic, iconic home dishes of each region of the peninsula, first and foremost my nonna Angelina's home cooking from Campania and the lusty cooking of Rome, where I lived for so many years, but also classics from other regions, from the Venetian classic risi e bisi to Sicily's pasta alla Norma. In short, more than a blog, this website aspires to be an online cookbook, a resource for learning about and preparing the best of Italian home cooking.

Back to my roots: majestic Mount Vesuvius ...

One rude awakening that has shaken me a bit over the past year is  the extent to which blogging—like the internet itself—is a visual medium. That's been a real challenge. I've never been much for food styling. You'll hardly ever see any garnish on my dinner plate other than the occasional lemon wedge for fish. And I'll be the first to admit, you will not find the best food photography on the web here at Memorie di Angelina. And yet photography is the thing that is supposed to attract readers and separate the truly 'big' blogs from the myriad others. I've wanted to improve the photos here for quite a while, even went out and bought myself a fancy dSRL camera and some lighting equipment. But this blog being a labor of love that I squeeze in—mostly on the weekends—whenever my day job allows, it has been a struggle to find the time to master an art that is as complex as cooking itself. 

But even if I did become the next Lou Manna, sometimes I wonder whether this blogging business isn't, at bottom, an exercise in futility. For me, food is fundamentally about taste and texture. But, ironically, those are the two sensations that are hardest to convey in words or pictures. Neither writing nor photography will ever be a substitute for actually experiencing the taste and 'mouth feel' of a dish. And some of the best eating, especially when it comes to home cooking which is the focus of this blog, does not make for a pretty picture. Nor can it really be captured in words—the English language, its huge vocabulary notwithstanding, fails when it comes to these sensations. (Think, for example, of all the sublime and ridiculous terms of art that wine connoisseurs resort to.) Sometimes frustration with this basic limitation of the medium can drive me almost to despair.

And yet, this quirky blog, with its odd, unpronounceable 'foreign' name, 'plain Jane' graphics, too much text and mediocre photography has, seemingly against all odds, met with a modicum of success. As I've proudly pointed out before, the regular readership of Memorie di Angelina has been growing steadily into the thousands and its online traffic comes, quite literally, from all over the world: about one third from here in North America and the rest from large contingents from Europe, Latin America, Asia and Africa. It's the second most popular blog under cooking and recipes, and the third most popular under food, on NetworkedBlogs, the biggest blog directory on the web.

Well, now that I'm off my soapbox and done with my bragging and belly-aching, let me say it again: thank you all for your loyal readership and support. It means a lot. It's what keeps me at it, even when I'm feeling frustrated, even when I'm tired from a long week and would rather just veg' in front of the television and throw back a cold beer. That, and the love of cooking.

So what next for Memorie di Angelina? I'm lucky that my chosen subject is vast. I may have covered most of the 'greatest hits' of Rome and Naples, but there is much more out there to explore. And other regions to cover as well, in particular the other cuisines of central Italy that I love so much: Tuscany, Umbria, Abruzzo and the area of northern Lazio known as the 'Tuscia'. And I have always wanted to learn more about the cooking of the rest of southern Italy, in particular Puglia, the region of Italy that my paternal grandfather Lorenzo—Angelina's husband—hailed from. And then there's Sicily, a region of Italy that I have always found rather mysterious, with its fascinating and colorful history which has produced a cuisine with unique blend of influences. But then, we mustn't forget about the refined cuisine of Piemonte, the Germanic-influenced cuisines of Alto Adige, Friuli or Trieste… In short, there's still a lot of ground to cover. Some of the more encyclopedic Italian cookbooks have literally thousands of recipes. 

In the near future, I also want to make the growing collection of recipes that make up this website more easily accessible. I am tinkering with different strategies for allowing users to browse recipes more easily, perhaps through the use of indexes, so you can see the full gamut of dishes featured here by region, type of dish and so on. 

And, finally, one of these days I want to get back to a project that has been on my 'to do' list ever since I began blogging—to introduce you to my grandmother Angelina, the lady whose wonderful home cooking inspired this blog. That, I hope, will be a post worth waiting for. 

Thanks for your readership and happy cooking! 

Frank

The view from our backyard outside Rome, where we enjoyed so many al fresco dinners.

Sunday, June 6, 2010

Thanks again!


Gentle readers, 

Only a month ago I was crowing about reaching the milestone of 4000 subscribers. Well, it's hard to believe, but that figure has grown to nearly 7500! Another 5100 or so are regular readers of these posts on our affiliated Gnocchi ai funghi Recipe Exchange Club. A heartfelt welcome to all of you newcomers, and sincere thanks to all you 'old timers' for your loyalty. It's a great tribute to the enduring appeal of simple, honest home cooking! 

Evviva Angelina! 

Frank

Wednesday, May 5, 2010

Another milestone (Updated)


2 May 2010

Gentle readers,

A quick note to share with you some wonderful news: Memorie di Angelina now has over 4000 subscribers via email, readers and various social networks, up from 2000 in February, only three months ago!

And that doesn't count those of you who read Memorie di Angelina through the Gnocchi ai Funghi Recipe Exchange Club, which has also experienced enormous growth and now has over 4750 members...

I want to express, again, my sincerest thanks for your readership and all your kind comments.  And to all those new readers out there, welcome! 

Con grande affetto e gratitudine,

Frank

PS: Well, well... the good news continues! Only three days later, and the numbers above are already out of date. Memorie di Angelina now has over 5000 subscribers, and the Club has over 5000 members! Thanks again, friends. Your support is an honor! (5 May 2010)

Sunday, February 7, 2010

A Word of Thanks

 

Dear readers, 

Just a quick word to let you know that Memorie di Angelina now has well over 2000 followers via email, readers and various social networks, up from 1500 only about a month ago. I wanted to express my sincerest thanks for your readership. It's what makes the time and effort worthwhile! Angelina is no doubt smiling down at all of you!

Abbracci,
Frank

Monday, December 28, 2009

«Memorie di Angelina» is six months old!




Dear readers,

As this year draws to a close, and a new year is about to begin, I wanted to take a moment to share with you two important milestones for Memorie di Angelina: this little blog turned six months old yesterday and, almost exactly at the same time, got its 1500th follower! Funny to think that it all started with a few recipes that I wanted to share with friends on Facebook only half a year ago. A real tribute to the enduring allure of old-fashioned home cooking, modern life and its time-robbing pressures notwithstanding.

Let me extend many thanks to all of you who have found these little scribbles of mine worth reading on a regular basis. Here's wishing you the best for the coming year. Do come back soon for more dishes inspired by nonna Angelina! And here's hoping that in 2010 more of us rediscover the joys of real food, cooked at home by loved ones for loved ones. The little bit of extra time it takes to cook at home pays off handsomely in the long run in health and happiness. Just remember, as they say in Italian: A tavola non si invecchia! —you never grow old at the table.

Cheers,
Frank

Saturday, November 28, 2009

Memorie di Angelina in the news...

 
Dear readers,

Yours truly was recently interviewed by Half Hour Meals, a popular recipe website, about Memorie di Angelina. I enjoyed the questions, perhaps you'll enjoy the answers! 

Cheers, 
Frank